Xero wanted to brand awareness across the Americas within the small business community. Made for Self Made isn’t simply a launch idea. It’s a shift in the way they speak to their customers. Rather than talking to the entire small business market, they wanted to become the software for the Self Made. A brand new category of entrepreneur. 

Made for self made

Director - Vallée Duhamel / Psyop

DP - Kristof Brandl

CG Supervisor - Dave Alonso

2D Supervisor - Evan Schoonmaker

Design - Josh Childers

Editor - Randy Baublis / Cabin

Modeler - Greg Gutkin

Rig - Josh Sobel

Compositor - Alex Harding, Sang Lee, Andrew Malvasio

VFX - Alejandro Echeverry, Clarissa Pena, Nick Donatelli, Noemi Millan

Lighter - Allan Alonzo

DMP - David Gibbons

Colorist - Fernando Lui / Marla

Audio - Echolab

Client - Xero